Career: Social Media Architect, World Economic Forum
Interests: Food, Travel, Family
Hometown: Lake Geneva, France; Krefeld, Germany
Matthias Lüfkens, Associate Director-Media, World Economic Forum, aspires to inspire. After bringing Davos to the world for five years, he now brings the world to Davos through his innovative use of social media, Twitter, Facebook, Flickr, YouTube, MySpace, Wikipedia, Qik and Livestream included.
The World Economic Forum (WEF) is a non-profit foundation best known for its annual meeting in Davos, Switzerland, which brings together top business leaders, international political leaders, selected intellectuals and journalists to discuss the most pressing issues facing the world, including health and the environment. The WEF is active on numerous social media platforms to engage the wider public in their activities and to debate the key challenges facing the planet.
Previously a journalist, he was Baltic States correspondent for Agence France Presse, Libération and the Daily Telegraph (1991-96); and later Deputy Editor-in-chief of EuroNews television (1996-2004). Lüfkens is writing a bi monthly column about social media for the Swiss-French magazine Bilan which are also published on his blog: http://lufkens.wordpress.com. In 1991 he founded the In Your Pocket city guide series in Lithuania, now Central Europe’s premier publisher and provider of city information. In his free time, when not slavishly tracking tech trends, Lüfkens films and edits videos for his multiple YouTube channels.