Career: CEO and Founding Member of Grameen Creative Lab
Interests: Social Business, Politics, Dance
Hometowns: Frankfurt, Germany
Saskia Bruysten is CEO and Strategic Director of The Grameen Creative Lab GmbH (GCL). She was one of the founding members of the GCL, along with Nobel Peace Laureate Professor Muhammad Yunus. Previously she worked at The Boston Consulting Group as a senior consultant (Munich and New York). She completed her Bachelor and MBA at the European Business School (ebs), and went on to graduate with a distinction, MSc in Theory and History of International Relations from the London School of Economics. Saskia comes from a German / Canadian background, and has studied in the USA and Argentina.
The Grameen Creative Lab (GCL) was founded at the end of 2008 by Nobel Peace Laureate Professor Muhammad Yunus. Its goal is to fight poverty through the spread of the model of social business. A social business is a non-loss, non-dividend company aimed at achieving a social goal. As such, it exists only for the purpose of solving a social problem, such as hunger, disease, etc. It addresses this issue very much like a conventional business would. However, the social business can make money, but investors don’t take money out of it. Profits get reinvested to further the social goal. The GCL undertakes two main activities; 1. Creating awareness to social business through events; 2. Providing consulting services to companies, entrepreneurs and organizations interested in founding a social business.
The GCL has consulted or is in the process of consulting and partnering with the following companies, universities, governments and organisations: BASF, Otto Group, SAP, adidas Group; EBS University, Kyushu University, McGill University, Istituto Europeo di Design, Finance University of Moscow; Government of Caldas, Colombia, Government of Albania, City of Wiesbaden; World Economic Forum, Clinton Global Initiative, Schwab Foundation for Social Entrepreneurs, Sing for Hope, Erste Stiftung. Additionally, the Grameen Creative Lab has initiated the setup of social business funds in Mumbai and Haiti.
TruthDive.com: Mohammad Yunus and Social Business. Poor people are more socially conscious and honest.
Fora.tv: Muhammad Yunus – The Social Business Model
YouTube: Microfinance pioneer Muhammad Yunus speaks at the University of Virginia
Book by Muhammad Yunus: Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs
Book by Muhammad Yunus: Creating a world without poverty
Short intro to Grameen Creative Lab: