Career: Founder and CEO Cognitive Match, Serial Entrepreneur, Experimental Psychologist
Interests: Martial Arts, Sculpture, Travel
Hometown: * Nairobi, Kenia; raised in Vienna, Austria; London, UK
Alex Kelleher is Founder and CEO of Cognitive Match, which creates world class targeting software, using techniques from psychology, artificial intelligence and machine learning. Alex was previously Founder and CEO of Vivid Edge, a leading London-based web design agency with clients ranging from Shell and Unilever to Lastminute.com and BuildOnline. Vivid Edge was sold in 2000 to Framfab (now LBI). Alex then became Co-Founder and Commercial Director of Touch Clarity, a personalisation and reporting/analytics provider to the top UK banks, global car companies and technology providers including Microsoft. Touch Clarity was sold in 2007 to Omniture (now Adobe). Alex is a graduate of Oxford University in Experimental Psychology.
Cognitive Match creates software that increases response and revenue online. The solution uses a combination of math and psychology to match individuals with content. Founded by Alex Kelleher (previously co-founder of Touch Clarity, acquired by Omniture), the company boasts an Advisory Panel including Esther Dyson (Board Director, WPP) and Anthony Rhind (CEO, Havas Digital) – and an Academic Panel of leading professors in machine learning.
Short intro to Cognitive Match: